Financial Advisors come in all shapes and sizes. It’s important to do your due diligence when searching for a financial partner. When an advisor has their CFP® (CERTIFIED FINANCIAL PLANNER™) designation, it means they’ve met the requirements set by the CFP® Board of Standards. CFP® professionals are fiduciaries, or in other words, must put their clients’ best interest first when providing advice. There are a lot of advisors who focus on selling products, collect a commission and are not required to put client’s interests first. A designated CFP® has passed rigorous education, experience, and ethical requirements which is why it’s a good starting point when looking for a new Financial Advisor. 

Why Should you Work with a CFP®?

1. Potentially more education and experience

Searching for an advisor with a CFP® designation narrows the pool of potential candidates. If someone has their CFP® it could mean they have more education and experience.

2. Breadth of Knowledge

CFP® professionals are educated and tested in almost all financial areas. They should have the knowledge to provide the advice you’re looking for and if not, they should have the foresight to bring in a necessary expert.

3. Planning Process

The Board of Standards has created a planning process from the first meeting to implementation of the plan and everything in between. CFP® professionals should be well versed in this process, which can help make the planning experience for the client smooth and help identify pitfalls. 

4. Continuing Education 

CFP® designation holders are required to complete 30 hours of education every two years. This helps keep these professionals up to date on relevant topics and changes to laws and regulations. 

Next Steps

Searching for a new advisor can be overwhelming. Cut your work in half by looking for an advisor with a CFP® designation. If you are looking for an advisor, take advantage of SHJ’s complimentary consultation. All of our advisors are CERTIFIED FINANCIAL PLANNERS™ and equipped to help you plan, invest and succeed for your future. 

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